Shop · Seongsu
Amore Seongsu
아모레성수
K-beauty flagship
It's built as a showroom, not a store — plus free luggage lockers, which every carry-on traveler eventually thanks them for.
Neighborhood: Seongsu
Best for: Trying the whole Amorepacific universe before you buy
Instagram: @amore_seongsu
Address: 서울 성동구 아차산로11길 7
About: Amore Seongsu occupies a former auto repair shop converted into Amorepacific's group-wide showroom, letting visitors test products from more than 30 of the company's brands in one open space rather than shopping brand by brand. With well over 2,000 products on hand, it's built for exploration rather than a fast checkout.
Free luggage lockers make it a practical stop mid-itinerary, and the space sits alongside several other beauty and fashion flagships on Seongsu's Yeonmujang-area streets.