Seoul 101Seoul, Explained
Which Apps Should I Install Before Visiting Seoul?
Install one strong local map, one taxi app, one restaurant-booking app, and a translator you trust before your first Seoul trip.
3 min read
A Drop of Seoul
A city is made of stories
Here are ours from Seoul
Small stories about Korean life, culture and beauty,
seen from Seoul
For my friends
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Seoul 101Seoul, Explained
Can I Eat Korean BBQ Alone in Seoul?
Often, yes—but two servings do not automatically guarantee solo seating. Here is how Korean barbecue minimum orders work and what to ask at the door.
2 min read
The EditBeauty
Personal Color Analysis in Seoul: What Actually Happens?
Yes, international visitors book personal-color consultations in Seoul. Here is what the session involves, what to ask before reserving, and how seriously to take the result.
4 min read
The EditBeauty
How to Plan a K-Beauty Pamper Day in Seoul
A Seoul beauty day does not need three appointments and a suitcase of products. Choose one experience, give it room, and let the rest of the day feel like a day off.
4 min read
New here?
Find your first story
Three ways into Korean life, whether you’re dreaming of a trip or simply curious
01 A little everyday Korea
The ₩2,000 coffee habit
Start with the coffee habit that says so much about daily life
Read the story02 Somewhere to wander
A café walk through Seongsu
Get to know a neighborhood through its cafés and shared spaces
Read the story03 A ritual for you
Korean skincare, simplified
Explore a simpler way into Korean skincare, wherever you live
Read the story
Our Perspective
What Makes Seoul, Seoul?
Seoul isn’t just palaces, skincare and K-pop.
It’s the budget coffee you grab on the way to work, the subway that gets you almost anywhere, the Olive Young you somehow end up in again—and the little habits that feel ordinary until someone asks about them.
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Little things make a big city feel human
A Drop of Seoul