Shop · Seongsu
EQL Grove
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It functions as a community space as much as a shop — the rotating collaborations with local Seongsu brands give it a reason to check back on repeat visits.
Neighborhood: Seongsu
Best for: discovering smaller Korean labels alongside EQL's own curated picks
Instagram: @eql_space
Address: 서울 성동구 연무장15길 11
About: EQL Grove brought the online curated-fashion platform EQL into a physical Seongsu storefront, styled as an 'editorial forest' that showcases items previously only available through the app. Beyond straightforward shopping, the space runs themed promotions and collaborations with other local Seongsu brands.
It's open daily from 11am to 8pm, closed on Korean public holidays, and works well as a stop for travelers who want a curated, editor's-pick alternative to the bigger flagship stores nearby.