Shop · Seongsu
fwee Seongsu
퓌 성수
K-beauty flagship
Dozens of shades laid out for open testing is a genuinely useful format for a brand best known online for color range — you can actually compare them side by side here.
Neighborhood: Seongsu
Best for: swatching fwee's full lip color lineup in one visit
Instagram: @fwee_makeup
Address: 서울 성동구 성수이로7가길 10
About: fwee AGIT Seongsu, opened in February 2024, is the makeup brand's first permanent offline store after a run of pop-ups, including one at The Hyundai Seoul. The store leans into fwee's signature blue on its exterior and gives shoppers open access to test dozens of lip product shades and the brand's full pudding pot lineup.
It keeps year-round daily hours from 11am to 9pm and sits a short walk from several of Seongsu's other beauty flagships, making it easy to fold into a same-day beauty-store route.