Personal Color · Seongsu
In The Pink Seongsu
인더핑크 성수
English-first personal color analysis
Founder Nicole built the entire booking flow, and the FAQ that explains bare-face draping, around clients who don't speak Korean — down to the wording of the questions people actually ask before a session.
About: In The Pink is a personal color studio in Seongsu run by Nicole, a certified color consultant and fashion stylist who has led personal color workshops abroad through the Korean Cultural Center, including stops in Hungary, the UK, the Czech Republic, Italy, and Spain. Sessions center on a bare-face draping process using more than 350 fabric swatches to identify a client's undertone, then extend into recommendations for makeup shades, hairstyle and color, glasses frames, and fabric choices.
Booking runs through a form-and-email flow rather than a walk-in counter, with 1:1 sessions lasting about 80 minutes and paired sessions running longer — all explained in English from the FAQ onward, which is unusual for the format in Seongsu. The studio's exact address isn't published online; it's shared directly with clients once a booking is confirmed.