Shop · Seongsu
Nonfiction Seongsu
논픽션 성수
Fragrance flagship
The pared-back, gallery-like layout matches the brand's whole aesthetic — it reads more like a design showroom than a retail counter.
Neighborhood: Seongsu
Best for: sampling Nonfiction's signature scents at your own pace
Instagram: @official.nonfiction
Address: 서울 성동구 연무장길 8-1
About: Nonfiction's Seongsu store is one of more than ten global locations for the fragrance and skincare brand, but it's the flagship showroom for Seoul. The interior favors open testing counters and a restrained material palette over dense product walls, in keeping with the brand's minimalist identity.
It keeps daily hours from 11am to 8:30pm and sits a short walk from Tamburins and other Seongsu flagships, making it an easy stop on a fragrance-focused route through the neighborhood.