Shop · Seongsu
Olive Young N Seongsu
올리브영 N 성수
K-beauty flagship
It's less a bigger branch than a lab for the brand's next store format, with each floor built around a different way of shopping rather than just more shelves.
About: Olive Young N Seongsu opened in November 2024 as the chain's first entry in a new 'innovation store' concept, spread across five floors near Exit 4 of Seongsu Station. Where a standard Olive Young branch is organized by product category, this flagship is organized by experience — different floors are built around different ways of browsing and testing K-beauty products.
As the format-setter for where Olive Young's retail concept is headed next, it's worth the detour even for travelers who've already been to a dozen branches elsewhere in Seoul.