Shop · Seongsu
TIRTIR Seongsu
티르티르 성수
K-beauty flagship
The 'Shade Valley' concept turns a task that's usually a guessing game online — picking the right cushion shade — into something you can actually test in person.
Neighborhood: Seongsu
Best for: finding your shade match among TIRTIR's wide cushion foundation range
Instagram: @tirtir_official
Address: 서울 성동구 연무장5길 7
About: TIRTIR Seongsu opened in mid-2025 as the brand's flagship, spread across a basement and ground floor near Seongsu Station on Yeonmujang 5-gil. The store is organized into five themed zones under a 'Shade Valley' concept, built specifically around trying the brand's wide range of cushion foundation shades in person.
The store passed its first anniversary with a dedicated event, a reasonable signal it's a standing flagship rather than a short-lived promotional pop-up. Hours run 10:30am to 8:30pm daily.