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5 stories · Newest first

Daiso vs Olive Young: Where Should You Buy K-Beauty?
Daiso is for discovery; Olive Young is for selection. Here's what to buy at each when your time in Seoul is limited.

What We'd Actually Buy at Olive Young Right Now
A named-product shortlist built from Olive Young's own purchase data rather than from what films well: the toner, serum, cleansing oil, sunscreen, and cream Korea actually buys — plus what we'd leave on the shelf.

Where We'd Shop for Korean Beauty Beyond Olive Young
Brand flagships in Seongsu, the five-floor Olive Young that isn't really an Olive Young, Shinsegae's beauty specialty store, and the multi-brand complexes — plus the two places we'd tell you not to bother with.

Olive Young, Explained by People Who Shop There for Cotton Pads
Which branch, what the 1+1 tags actually mean, how the tax refund works, and the things we'd tell you to buy at Daiso instead. Notes from answering this question too many times.

Toner Pads as Mini Masks: The Seoul Way to Use Them
Korean toner pads can exfoliate, hydrate, or calm depending on the formula. The most local-feeling trick is using them as short mini masks on targeted areas.